I benefit from participating in research through the glimpse it gives me into the advertising world that many people don't have. I see results and themes up close that may only be brushed on in classes. Research helps me be more objective about the world around me and has taught me to consider multiple angles when analyzing situations. Research sheds light on the mechanics of advertising, which has helped me better understand it.
Advertising, Management & Media
Clark works in the Media and Advertising Psychology (MAP) Lab at Michigan State University where she analyzes the psychophysiological responses of participants to beer and soda ads featuring models of varying ages. The results of the research done in the MAP Lab can shed light on how different types of advertising affect different demographics. This information can be used to increase advertising effectiveness; however, it can also be used to influence policy decisions to make advertising safer for each demographic exposed to it.